Modernity and Tradition
Over the past 40 years, the Fasano Group has experienced four significant moments. It began with the opening of the first restaurant, where Gero Fasano discovered his passion for gastronomy. The inauguration of the second Fasano defined his gastronomic identity. The third milestone was the opening of the Fasano Hotel in São Paulo, introducing the Group to a new sector. The fourth crucial moment was the partnership with JHSF in 2007, driving international expansion. With 10 hotels operating in Brazil, the United States, and Uruguay, Fasano’s excellence also extends to its 30 restaurants, in addition to the Emporio Fasano.
1902
Fasano’s history began in 1902 when Vittorio Fasano, an Italian from Milan and patriarch of the family, arrived in Brazil and inaugurated the brasserie Paulista, located on Antonio Prado square, at the historical center of São Paulo.
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1947
After Vittorio passed away, his youngest son, Ruggero, was sent to Italy by his brothers to complete his studies at the Escola Real de Moncalieri, near Turin. Ruggero returned to Brazil, and soon took over the gastronomic legacy of the family, starting by re-inaugurating in 1947 the Fasano restaurant on Rua Vieira de Carvalho, also in the center of São Paulo city.
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1958
In the 1958, it made its way to Avenida Paulista and set up its gastronomical business in the recently inaugurated Conjunto Nacional. In this newly acquired space reserved for dining and entertainment, Ruggero Fasano opened a bakery and a winter garden, which raised the curtains to a scenic city view that staged shows whose history evokes a pleasant nostalgia in many city dwellers. It featured international attractions such as Nat King Cole, who was applauded by celebrities as David Niven, Marlene Dietrich and Ginger Rogers.
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1980
In 1980, Ruggero’s son, Fabrizio Fasano - an executive with a degree in business administration in the United States, and former owner of a beverage industry - invited his son, Gero, to open a new restaurant inside Shopping Eldorado. At the time, Gero was thinking of pursuing a career making motion pictures, but the close ties he had to his grandfather, Ruggero, weighed on his decision to take over his family’s tradition of entertaining, under the supervision of the experienced Fabrizio.
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1982
A new Fasano restaurant, smaller and classier, emerged on Rua Amauri. Years later, in 1990, the restaurant moved to Rua Haddock Lobo, in Jardins neighborhood.
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2003
In 2003, with the opening of Hotel Fasano São Paulo Jardins, the restaurant moved to its interior, on Vittorio Fasano Street. The inauguration of the Hotel marked a new challenge for the group and the fulfillment of Gero's dream.
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2007
In 2007, the renowned Hotel Fasano Rio de Janeiro was unveiled on one of the city’s most charming settings: Ipanema beach. In the same year, the group made an important move and merged with JHSF – company with more than 40 years in real-estate sector with significant participation in shopping malls and real-estate corporations - which allowed further accomplishments such as the opening of the two new properties in the following years.
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2010
The opening of the first Fasano abroad, at the Uruguayan resort of Punta del Este, happened in 2010. In 2011, the opening of Hotel Fasano Boa Vista located in São Paulo’s countryside established Fasano as a luxury hotel brand.
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2017
In 2017, FRAD.E accomplished a new chapter in its history with the unveiling of Hotel Fasano Angra dos Reis.
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2018
The opening of Hotel Fasano Belo Horizonte launched a new era in the city's hospitality. The launching of Hotel Fasano Salvador took place in the same year. This is the first Fasano Hotel located in a historic building, listed as Cultural Heritage of Bahia, which operates in the magnificent building that housed the first headquarters of the newspaper A Tarde for 45 years, located in the Castro Alves Square. The hotel boasts privileged views of Bay of All Saints, a city's postcard.
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2019
With a relaxed atmosphere, Gero Panini is the Fasano Group's establishment entirely devoted to sandwiches.The flagship choices are the Panini and Piadine, traditional Italian sandwiches and also includes salads and pasta.
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2020
Gero Panini The opening of two Gero Panini restaurants at Shopping Cidade Jardim, in São Paulo, and the first Gero Panini in Rio de Janeiro, located in Ipanema with the same atmosphere, laid back style, and the italian sandwiches - Panini and Piadine.Gero Rio After almost two decades operating in the brick house on the corner between Aníbal de Mendonça and Redentor streets, Gero restaurant relocates to the other end of Ipanema. It will now be based at the Hotel Fasano Rio de Janeiro.
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2021
Fasano Fifth Avenue was the Group's second international project, in partnership with JHSF. It was designed by the architect Thierry Despont and also has a privileged location in New York City, opposite Central Park, on Fifth Avenue, between 62nd and 63rd streets.In the same year, Hotel Fasano Trancoso docked at Praia de Itapororoca, one of the most privileged stretches of the region, in the Reserva Trancoso complex. With a project signed by Isay Weinfeld, the hotel count with 40 Bungalows spread over a 300-hectare plot – of which 100 are environmental protection areas –, in the midst of a reserved scenery of native forest, blue sky and warm waters.
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2022
Rooted in the Fasano family's history and Italian heritage, Fasano Restaurant New York combines the Group's service and cuisine with over 120 years of tradition. In the menu, classic northern Italian dishes stand out, such as Ossobuco Alla Menighina con Risotto Alla Milanese, Tortelli di Vitello con Fonduta di Parmigiano Reggiano and the classic Bolito Misto, accompanied by a curated wine list by sommeliers Manoel Beato and Danio Braga.
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2022
The realization of an old dream of Gero Fasano, Emporio Fasano covers more than a thousand square meters and is located in the heart of Jardins neighborhood. The project brings together a bakery, rotisserie, grocery store, wine cellar with more than 6,000 labels, and a terrace with Caffè and Panetteria and highlighting the Fasano Casa line.
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2023
Located at Pedroso Alvarenga street, in Itaim neighborhood, Fasano São Paulo Itaim was the second Fasano Hotel in São Paulo. It was projected by the renowned architects Aflalo/Gasperini in association with Marcio Kogan.
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